Post One - An Introduction

This will hopefully act as somewhat of an introductory piece about what to expect from reading this blog.

The truth is that there won't be a particular niche (just yet) because I don't want to be limited to a solitary topic, but it will probably include stuff about PR, the media, sport, music. Nice and refined.

Everyone knows the Internet is full of blogs which don't get read, because they're awful, error-strewn ramblings about subject matter which not many people care about. At uni our lecturers encouraged us to write blogs about stuff which interested us and our experiences of our studies, in between writing reports with eye-watering word counts.

Without wanting to sound too boastful, that blog (which I won't link to at the moment - it won't be too hard to find if you really are keen to read it...) managed to clock up over five thousand page views in about a year. Granted the Daily Mail website probably gets that every six seconds, but I was happy anyone bothered to read it at all.

I'm not a huge fan of bloggers, my PR experience to date makes me think that they are self-entitled exploitative freeloaders who believe that they are more important than journalists or PRs, with the mistaken belief that any (minor) slight against them is suddenly a huge deal. Despite that sweeping generalisation, I do understand the use of the platform as a communication method as well as the purpose that bloggers can play in a PR strategy. A necessary evil.

Blogging can be used as a tool for 'good', and hopefully keeping this updated will help me find a job in either a PR or Marketing agency (the reason why my old lecturers suggested blogging was to get 'noticed' in the industry). At the moment I'm currently looking for work (having recently completed a four month PR internship) so this might be a nice distraction to unemployed life.

As a recent iPad convert, I want the majority of updates to be composed using either my iPad 2, rather than having a expensive tablet which isn't being used to anywhere near its potential. This will almost definitely result in double-posting, shocking typos and grammar, as well as the occasional 'posted from my iPad' signature.

I'm not saying that anything you read here will be of amazing quality (because the chances are it won't be) and it likely won't be updated all that often (my old boss said that blogs should ideally have at least 3 updates a day for SEO purposes), but there might be something worth five minutes of anyone's time here on an occasional basis.

To conclude, this will be a irregularly updated blog about various subject matter, approximately relevant to the time in which it was written. If that sound interesting, I'll likely be promoting updates on Twitter (@paultays), or if you don't have Twitter, stick it in your bookmarks.

Paul